Put on That Red Lipstick

Here we are already in mid-February, heart month, love month and the month of red. And while the New Year was a perfect time to make adjustments to life and business, as much as we like to plan, if you're like most people (aka normal), life sometimes throws you a curve ball.

My curve ball was right before Christmas when I found out our entire marketing team (8 of us) were being outsourced due to realignment in the organization. Merry Christmas to us.

My emotions were nothing short of roller-coaster for the weeks following. What to do? Was this my opportunity to strike out on my own again? Having been in business for myself before, I know the time it takes to build a clientele. 

If you've ever been through a job displacement in your career, you know exactly what I'm talking about.

Here's How I Moved Forward

1. Financial Assessment

Where are we financially? What's in our emergency fund? What bills are coming up in the next few weeks? Aside from a small car loan, thankfully, we don't have any credit card or student loan debt. Where can we cut back temporarily...some groceries, eating out, coffee-dates. All the things that aren't necessary in the present, and can added in later.

2. Career Assessment

I've been in digital marketing and analytics since 2001. I'm Google and Hubspot certified. Is this where I want to stay? What did I REALLY want to be when I grow up? What is my long-term career path? I asked all these questions because I wanted everything out there on the table. It was like a career brain-dump.

3. Self-Care Assessment

My workouts and pampering (or lack of) took a real beating the past 12 months. I can't look back, though, I can only move forward. While I'm still working on getting my act together for consistently working out, I am happy to say I'm definitely in a pampering Sunday Self-Care routine. It's simple, but it works for me.. deep hair condition, charcoal face mask and hands/nails care.

4. Fun Assessment

I know it may sound strange to do an assessment of the fun in your life, but believe me, it isn't when you're an entrepreneur. I don't relax very well, although I'm working on it. My daughter says I'll never traditionally retire and she's right. I'd be bored out of my mind. What I've come to realize is that I definitely have workaholic tendencies and I need accountability to step away, unplug and have fun. 


Put on That Red Lipstick

Have you ever had your colors done? If not, it's super fun! I did several years ago for my son's wedding. While I kind of already knew, I'm definitely a winter. Classic colors; black, royal blue, olive green and red are my core colors. 

I used to wear a lot of red and over the last several years, and I'm not sure why, but I kinda got away from it. Maybe it was because I fell into a routine, maybe because the environment I worked in frowned upon red lipstick, I don't know. 

So, you know what I did? I went out and bought myself red lipstick. Red lipstick makes me feel pretty, it makes me feel sexy, it makes me feel like I have my power back.

And I decided I wasn't going to let this curve ball push me back. I decided to use it as an opportunity... an opportunity to take my career even further, to create the kind of life I want to live and to make an impact for others along the way.

I don't know what you're going through, maybe you've had a few curve balls thrown at you recently, all I know is that you're not in this alone. As women, need to stand together, lift each other up and keep moving each other forward.

Go buy that red lipstick and put it on. You'll be surprised at how it makes you feel.

Until next time...

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